03-03-2018 | A Dutch company has launched the “world’s first plastic free aisle” in a move which could put Theresa May’s proposal for British supermarkets to the test.
Ekoplaza, an organic chain, opens its “Ekoplaza Lab” just off a major shopping street in Amsterdam West on Wednesday, in collaboration with a British campaign group.
Instead of plastic light fittings, there are lampshades reclaimed from other stores, metal-and-wood shelves and cardboard labels. But most importantly, all 700 products from fresh meat to lentils in this 60sqm corner space are wrapped in compostable biomaterials.
“This is not tokenism,” insists Sian Sutherland, co-founder of campaign group A Plastic Planet and a partner in the…